🇨🇦 CANADIAN-BUILT VALUES

I’m a Canadian through and through — shaped by small towns, big cities, long winters, coast-to-coast travel, and decades spent working with businesses across this country. My career in media, marketing, and communications has taken me from local radio stations to national advertising networks, from outdoor campaigns to community-based projects. Through all of it, one theme has guided me:

Canada works best when its people communicate with clarity, fairness, and heart.

Those values have defined my work for decades.

Growing up and working in Canada teaches you a few things:

• We listen before we speak.
   
• We value honesty over hype.
   
• We prefer steady progress over loud promises.
   
• We respect hard work and simple truths.
   
• We care about community — genuinely.
   

These principles aren’t marketing strategies.
They’re the Canadian way of doing things — and they’re the foundation of how I help clients today.