Ideas * Experience * Humanity
When experience matters more than algorithms.
Most marketing advice today is built around trends that change every few months. But the channels that built brands for decades — radio, outdoor, print, and broadcast — still work when they’re used with the right strategy.
This is where experience matters.
Not theory. Not guesswork.
Real-world understanding of what moves people.
• Radio Advertising Guidance
How to use radio effectively in 2025 — when to buy it, how to negotiate it, how to craft a message that actually lands.
• Outdoor Strategy & Placement
From bench ads to large-format boards, I help you understand audience flow, visibility, targeting, and what creative actually works outside the digital bubble.
• Legacy Media Planning
Newspapers, magazines, local publications — they still have influence when used correctly. I help you identify where they fit and where they don’t.
• Smart Budget Allocation
I show you how to combine traditional and digital media so that each channel supports the other instead of competing for your money.
• Simple, Practical Insights
No dashboards. No jargon. Just clear advice based on decades of buying, selling, and managing campaigns across multiple markets.
Who this is for:?
I will work with you to create a professional and user-friendly website that showcases your brand and drives conversions.

Defend the North. Grow the future. True North brand strategies and Maple Strong messaging found here...
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